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Jovem Guarda - Brazilian musical television show
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| Views: | 70139 (since 2009/10/13) |
| From: |  Leadervideos (20 videos) |
| Tags: | jovem guarda música musica music roberto wanderleia carlos erasmo vanusa carlossinger singing cantor cantora cantando canção song |
ovem Guarda (portuguese for "young guard") was primarily a Brazilian musical television show first aired by Rede Record in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, though the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers. They were Roberto Carlos, Erasmo Carlos and Wanderléa, with other bands and musicians appearing on the show as guests. The style became popularly known as "iê-iê-iê", a term that, like French yé-yé, is most likely based on the freqüent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah"). Iê-iê-iê was often considered a lesser genre, inferior to the more sophisticated bossa nova and MPB music of the period. Jovem Guarda also became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period, thus reinforcing the idea of its lack of artistic integrity. However, by the late sixties and early seventies, singers Erasmo Carlos and Roberto Carlos had shown a more mature side to their work and, later, even MPB singers, as Nara Leão, Maria Bethania, Gal Costa and Elis Regina, would add their material to their repertoires. Jovem Guarda foi um movimento surgido na segunda metade da década de 60, que mesclava música, comportamento e moda. Surgiu com um programa televisivo brasileiro exibido pela Rede Record, a partir de 1965. Ao contrário de muitos movimentos que surgiram na mesma época, a Jovem Guarda não possuía cunho político. Os integrantes do movimento foram influenciados pelo Rock and Roll da década de 50 e 60 e pela precursora do rock no país, Celly Campello. Com isso, faziam uma variação nacional do rock, batizada no país de "Iê-Iê-Iê"(expressão surgida em 1964, quando os Beatles lançaram o filme "A Hard Day's Night", batizado no Brasil de "Os Reis do Iê-Iê-Iê"), com letras românticas e descontraídas, voltada para o público jovem. A maioria de seus participantes teve como inspiração o rock da década de 60, comandado por bandas como Beatles e Rolling Stones. |
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